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Reports to: Director of Marketing

Works closely with: Director for Patron Services, Assistant to the Executive Director, Marketing Officer

Job Description

The new position of Group and Advertising Sales Coordinator will be responsible for soliciting, closing and servicing local, national, and international groups for Sarasota Opera performances. This position will also be responsible for selling advertising for the fall and winter Sarasota Opera program books and managing the sales process including any contractors.


The successful candidate will highly organized with polished presentation and interpersonal skills. A Bachelor’s degree in sales, marketing, or a related field. The candidate will have demonstrated success in a sales environment and be able to manage multiple projects at one time.

Specific Requirements: Group Sales

• With the Director of Marketing, develop a marketing plan to attract group sales from the local, national, and international markets to achieve sales goals.
• Act as primary point of contact for groups and facilitate their attendance at performances.
• Manage the contract process for group sales including issuing new contracts, tracking invoices, and collecting receivables.
• Develop a list of group sales leads from previous attendees and new opportunities (local living facilities, clubs, groups).
• Work with Director of Marketing and Graphic Designers to develop collateral materials.

Specific Requirements: Advertising Sales

• Solicit advertising for the fall and winter program books from current advertisers and new leads to achieve determined sales goals.
• Manage any advertising consultants and follow-up on leads and new prospects.
• Contract all advertising, track invoices, and manage receivables
• Work with advertisers and the Assistant to the Executive Director to receive all artwork by deadline and assist in the proofing and design process.

Required Skills

• 3 – 5 years of previous similar experience working in sales.  Performing arts experience is preferred.
• High level of computer proficiency, especially in Microsoft Word, Excel, PowerPoint, Outlook, and Access.
• Knowledge and experience with Tessitura a plus.
• Minimally, a Bachelor’s degree from an accredited college or university in sales, marketing, or a related field.
• Must be highly organized, self motivated, and comfortable working in a dynamic environment.
• Excellent interpersonal and communication skills with emphasis on team building and increasing productivity. 
• Ability to establish working relationships and interact effectively with a wide range of people internally and externally.
• Knowledge of opera repertoire a plus.
• Ability to set priorities; coordinate multiple projects simultaneously.
• Well-organized and detail oriented, able to effectively work independently and within a team framework.
• Ability to work evenings and weekends during performance seasons and at other times of the year.
• Some travel as needed.
• Ability to maintain confidentiality.

About Sarasota Opera

Based in Florida's beautiful Gulf Coast, Sarasota Opera, in its 56th season, produces outstanding opera true to the vision of the composer to entertain, enrich, and educate its communities, as well as patrons from across the state and around the world.

Since 1982, Sarasota Opera has been under the artistic leadership of Victor DeRenzi. Under Maestro DeRenzi, Sarasota Opera has garnered international attention with its Masterwork Revivals Series, which presents neglected works of artistic merit, as well as for its Verdi Cycle producing the complete works of Giuseppe Verdi. Recognizing the importance of training, Maestro DeRenzi founded the Apprentice Artist and Studio Artist programs. Sarasota Opera also maintains a commitment to education through its performances for local schools and the unique Sarasota Youth Opera program.

The company owns and performs in the 1,129 seat Sarasota Opera House. Opened in 1926 as the A.B. Edwards Theatre, the facility was originally a vaudeville and move theater. Purchased by the company in 1979, it was reopened in 1984 and renamed the Sarasota Opera House. The company completed a $20 million dollar historic renovation and restoration in 2008. The project was designed to restore the historic 1926 theater to its original glory, while creating a venue for opera for the 21st century. Decorative details have been restored, seating has been replaced, and the orchestra pit almost doubled in size to accommodate operas that require larger orchestras. Backstage systems have been updated, and public areas and amenities expanded and enhanced.


Competitive benefits and salary.


Send your resume, a cover letter explaining your interest and the names and contact information for three references to soajobs@sarasotaopera.orgPosition available immediately.

Sarasota Opera is an Equal Opportunity Employer.