Press Releases

2011 Press Releases

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January 27, 2012

Sam Lowry, Communications Officer
(941) 328-1322

Lois Schulman named Program Advertising Consultant at Sarasota Opera


Sarasota, FL – Sarasota Opera is pleased to announce Lois Schulman is the new Program Advertising Consultant at Sarasota Opera.  Ms. Schulman will be working with Sarasota Opera to secure advertisers for the 2012 – 2013 Fall and Winter Season Program Books effective immediately 

With over 50 years of in-depth sales, marketing, and public relations expertise, Lois exemplifies the statement once made by Dale Carnegie, “If you want to conquer fear, don't sit home and think about it. Go out and get busy.” Lois embraces clients with enthusiasm, placing their bottom line as her upmost priority. Her talent, panache and marketing know-how help her consistently move her clients into bottom-line driven strategies that increase sales and decrease cost.

Scott Guinn, Assistant to the Executive Director at Sarasota Opera and Program Book Coordinator, says, “Lois has a proven track record of success in the community and at the Opera.  We are confident she will continue that success now that she has returned to Sarasota Opera.”

If you are interested in learning more about advertising with Sarasota Opera, you can contact Ms. Schulman at (941) 951-0234 (home), (941) 587-8265 (cell) or by
e-mail at

Based in Florida’s beautiful Gulf Coast, Sarasota Opera is approaching its 53rd consecutive season.  In 1960, the company began presenting chamber-sized repertoire in the historic 320-seat Asolo Theater on the grounds of Sarasota’s Ringling Museum of Art. Recognizing the need for a theater more conducive to opera, the company purchased the former A.B. Edwards Theater in downtown Sarasota in 1979 and first performing in it in 1984 as the Sarasota Opera House. The theater has just undergone a $20-million renovation and rehabilitation enhancing audience amenities, while updating the technical facilities including increasing the size of the orchestra pit. The theater, which reopened in March 2008, has been called “one of America’s finest venues for opera” by Musical America.

Since 1983 the company has been under the artistic leadership of Victor DeRenzi. Since then the company has garnered international attention with its Masterwork Revivals Series, which presents neglected works of artistic merit, as well as the Verdi Cycle producing the complete works of Giuseppe Verdi. Recognizing the importance of training, Maestro DeRenzi founded the Apprentice Artist and Studio Artist programs. Sarasota Opera also maintains a commitment to education through its Invitation to Opera performances for local schools and the unique Sarasota Youth Opera program.

The 2011 Fall Season featured Puccini’s Madama Butterfly.  The 2012 Winter Festival will include Bizet’s Carmen (opéra-comique version with spoken dialogue), Donizetti’s Lucia di Lammermoor, Verdi’s Otello, and Samuel Barber’s Vanessa. Subscriptions are on sale by calling (941) 328-1300 or visiting the Sarasota Opera Box Office. Single tickets went on sale August 1st online ( ) and September 1st in the Box Office.

Sarasota Opera is sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, and the National Endowment for the Arts. Programs are supported in part by an award the Tourist Development Tax through the Board of County Commissioners, the Tourist Development Council and the Sarasota County Arts Council. Additional funding is provided by the City of Sarasota and the County of Sarasota.