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August 6, 2012

Samuel Lowry  
(941) 328-1322


Sarasota, FL – Sarasota Opera announced this week the official launch of their new custom mobile application making them the first performing arts organization in Sarasota to have their own App.  The Sarasota Opera Mobile App is free and available for download onto any smartphone supporting mobile internet including Android, iPhone, and personal tablets.  In addition to being able to purchase tickets instantly, users will have access to the latest Sarasota Opera news, events calendar, enjoy audio and video clips, and even live streaming performances.

“Current trends are showing that the majority of people will be accessing the web through mobile devices by 2013”, says Greg Parry, Director of Marketing.  “ The new Sarasota Opera Mobile App offers all the functionality of our website (and a bit more) right in the palm of their hand making life a bit easier for that traveler on the go as they try to grasp all that Sarasota has to offer.”

To download for iPhone or iPad:
• On your device, click on App store, click on Search
• Enter “Sarasota Opera”
• Click Install
• Enter Apple ID Password
• Click OK
• App will load and install Sarasota Opera icon on your device

To download for Android:
• Click on Market, click Search icon
• Enter “Sarasota Opera”
• Click Free Sarasota Opera icon
• Click Download
• Click Accept & Download
• App will load and install Sarasota Opera icon under Application

To purchase tickets using the Sarasota Opera Mobile App, users will:
1. Click on the events tab
2. Select an event
3. Pick a seating section
4. Choose number of tickets
5. Log in, check out and receive an immediate email confirmation

Mobile Website:
From your smartphone, simply visit

Features of the Mobile App:

Here’s what you can do with Sarasota Opera’s Free Mobile App:

• Latest News!
Home page shows upcoming events and the most recent music, podcasts, news and blogs.

• Performances, Concerts, and Events
Browse the complete Sarasota Opera calendar for the 2012-2013 Season.  Get complete performance information including venue, dates, synopses, repertoire, and artists.  Read all about upcoming special events to help celebrate the season with other Sarasota Opera supporters.  Want to attend? Click the "Get Tickets" button and purchase single tickets instantly from your smartphone!

• Music (click Music)
Enjoy clips from a previous Sarasota Opera performance

• Videos (click Videos)
Watch your favorite and new Sarasota Opera videos.

• Buzz (click Buzz)
Keep up with the latest News, Facebook, Twitter, and Blog posts from and about Sarasota Opera.
Single tickets for the 2012-2013 Season are now on-sale ONLINE and subscription packages are still available.  Single tickets go on sale in the BOX OFFICE Tuesday, September 4!  More information is available at or by calling the box office at (941) 328-1300. 


Based in Florida’s beautiful Gulf Coast, Sarasota Opera is approaching its 54th consecutive season.  In 1960, the company began presenting chamber-sized repertoire in the historic 320-seat Asolo Theater on the grounds of Sarasota’s Ringling Museum of Art. Recognizing the need for a theater more conducive to opera, the company purchased the former A.B. Edwards Theater in downtown Sarasota in 1979 and first performing in it in 1984 as the Sarasota Opera House. The theater has just undergone a $20-million renovation and rehabilitation enhancing audience amenities, while updating the technical facilities including increasing the size of the orchestra pit. The theater, which reopened in March 2008, has been called “one of America’s finest venues for opera” by Musical America.

Subscriptions for the 2012 – 2013 Fall and Winter Season are now on sale and available by calling (941) 328-1300 or visiting the Sarasota Opera Box Office at 61 N. Pineapple Avenue. Single tickets will go on sale August 1st online ( ) and September 4th in the Box Office.

Sarasota Opera is sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, and the National Endowment for the Arts. Programs are supported in part by an award the Tourist Development Tax through the Board of County Commissioners, the Tourist Development Council and the Sarasota County Arts Council. Additional funding is provided by the City of Sarasota and the County of Sarasota.

Sarasota Opera • 61 N. Pineapple Avenue, Sarasota, FL 34236 • (941) 366-8450 •